Display was a collaboration between Jumbo Electronics and DSF organisers
Jumbo Electronics teamed up with Dubai Shopping Festival (DSF) organisers to create the ‘World’s Largest Display of 250 kg of Gold,’ worth AED35m ($9.6m) in the shape of a DSF bag.
The public display of gold was open to all for viewing last weekend at the Jumbo store, Mall of the Emirates.
It drew large crowds that gathered to take selfies with the tag ‘#Jumboisgold’.
The best picture uploaded to Instagram or Facebook saw a lucky winner walk away with a limited edition gold PlayStation 4 valued at AED25,000...Read more...