Eclectic mix has combined audience of more than 5.6 million followers
ITP Live, the new digital division of ITP Media Group, has announced that 26 personalities have been signed to the social influencer agency.
With a combined audience of more than 5.6 million followers, the eclectic mix of individuals include designers, YouTube stars, business thought leaders, models, beauty ambassadors, fashionistas, an Olympian and a 15-year old sneaker aficionado.
ITP Live’s social influencer agency operates across the GCC and has already started working with brands including DTCM and P&G.
March will see ITP Live hold its first influencer event, and the agency’s website will launch as more talent is signed.
“Our announcement heralds a new dawn not just for social influencers but the GCC media industry as a whole said Ali Akawi, CEO of ITP Media Group.
“We are today laying the foundations for an entirely new industry that will reshape the media landscape. Not only do we firmly believe in the power and strength of influencers, but through our own print and digital brands, developed over the last 30 years, we are uniquely placed to help them realise their full potential. This is already reflected in the quality of influencers we have signed up.”
Akawi said the influencer marketing is now a global industry with professional operating standards and...Read more...