LaFerrari Aperta. (Image credit:Ferrari)

Ferrari’s Sold-Out $2.1 Million Aperta Underpins Growth Push

Ferrari NV sold out a $2.1 million open-top version of its LaFerrari supercar before its public debut, underscoring the marque’s allure even as the former unit of Fiat Chrysler Automobiles NV widens its line-up with more affordable models.

That two-pronged strategy was on display at the Paris Motor Show on Thursday. At one end of the scale, the Italian sports-car maker teased visitors with the aura of the LaFerrari Aperta, which is limited to 200 vehicles and was so sought-after that a collector sued for being left off the buyer’s list. At the other end is the four-seat GTC4 Lusso T, equipped with a smaller V8 motor instead of the standard V12...Read more...

Source:bloomberg.com